Generation Riesling
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In 2006, the German Wine Institute (DWI) has established the Generation Riesling (GR), a lively platform for young German wine producers to reach audiences at both the national and international levels. Since then GR has grown into the world's largest community of well educated, internationally experienced and highly ambitious wine professionals up to 35 – bringing together winegrowers, business directors and cellar masters from cooperatives and estate wineries.
GR's members embody the spirit of innovation, quality and engagement that defines the German winegrowing community. Their portfolios of modern wines are winning converts with each pour. While Riesling as Germany's most famous grape holds the prime position in the group's title, the organization proudly represents the entire spectrum of German grape varieties.
Facebook: facebook.com/GenerationRiesling
Twitter: twitter.com/gen_riesling
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Contact
Katharina Bloszyk
Phone: 06135 / 9323-252
Mail: kb@deutscheweine.de -
Up-and-coming vintners of Generation Riesling use new ways to reach consumers, create wines in the dry style, focus on quality instead of quantity and have changed labelling and pricing structures.
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The success of campaigns such as Generation Riesling has helped open the doors go German reds in export markets, particularly in Scandinavia.
